Like Tom Peters, I’m a Certified Word Fanatic. You should be, too.
* A Word Fanatic is also a master of persuasion
* He or she knows that words are at the root of most business success and failure
* Social media and internet technology have transformed the art of wordsmithing
* How you “turn a phrase” can determine your business’ chances of survival
* Our business choices and decisions are based on less and less information
* So create an initial message that fits onto the screen of a smart phone
* Give each word extra muscle, personal value and credibility
* Like a good project manager or engineer, focus on efficient design–but of words
* Use them to consistently engage, inform and enlighten
* It isn’t easy; but it’s much more productive than just attracting faux “friends.”
Design better words. Say less about more. And succeed.
